The whole identity slightly refers to the Vitruvian Man by Leonardo Da Vinci. The idea of golden division and proportions translates well the mission of the company, which tell you how best can you invest to surely gain.
The play of barely visible lines which supports main logo, remains rather abstract. It shows how fragile and complicated the work is and – what is more important – that everything works in net. Chosen colour scheme is rather toned down. The use of colour is just to give some atmosphere: only the dark red with a hint of purple stands a little bit out.